January 1990 Winter CES: Six More Third Party Licensees Making Games For The NES
Nintendo’s stable of game publishers continues to grow. They have announced six new third party licensees have joined up to create NES software. There’s not much to see here as most of them haven’t even announced what games they’ll be bringing to the platform, but read on for the full press release:
OFFICIAL PR:
NINTENDO SHOWCASES NEW LICENSEES AT WCES
— Network of New Licensees Features Broad Offering of Game Software —
LAS VEGAS (January 6, 1990) — In a continuing effort to broaden the appeal of its
game software, Nintendo will showcase the further expansion of its licensee network in
the largest booth at this year’s Winter Consumer Electronics Show.
Entering the first quarter of a new selling period, Nintendo will welcome six
licensees into its growing group of software and accessories developers.
According to Nintendo’s vice president of marketing Peter Main, the recent
addition of these new licensees is evidence that the variety of high quality games and
accessories continues to grow. “Nintendo remains dedicated in its efforts to meet the
ever-increasing demand for new software and accessories. In fact, we’ve recently
broadened our commitment by introducing titles with particular appeal to adults and
families,” Main said.
Visitors to Nintendo’s 35,000 square foot booth will find a series of kiosks
dedicated to Nintendo hardware, software, accessories, the World of Nintendo
merchandising centers and Game Boy.™
“Our family of software and accessory developers strengthens and enhances the
appeal of the Nintendo Entertainment System to consumers. The range of titles
available presents many options to children, adults and families and solidifies Nintendo’s
position as the number one home entertainment system.”
New Nintendo software licensees joining the Nintendo family at WCES include
American Softworks Corp., New York, NY; Arcadia Systems Inc., Irvine, CA; Bullet
Proof Software, Redmond, WA; INTV, Torrance, CA; JVC, Los Angeles, CA; and
Parker Bros., Beverly, MA.
Nintendo of America Inc. sells personal, home and arcade video games in the
United States. The Redmond, Washington-based company is the headquarters for the
company’s marketing operations in North America; and is a subsidiary of the world’s
largest manufacturer and marketer of video games, Nintendo Co. Ltd.
NEW NINTENDO LICENSEES AT 1990 WCES
AMERICAN SOFTWORKS CORP.
New York, NY
Contact: Steve Grossman, Thorn Kidran
Titles to be announced
ARCADIA SYSTEMS, INC
Irvine, CA
Contact: Justin Heber
Spot Avail, in 1989
Silver Surfer Avail, in 1989
BULLET PROOF SOFTWARE
Redmond, WA
Contact: Lynda Valdauf
Titles to be announced
INTV
Torrance, CA
Contact: Terrence E. Valeski
Titles to be announced
JVC
Los Angeles, CA
Contact: Hisa Tofhi Hirai
Boulder Dash Avail, in 1990
PARKER BROTHERS
Beverly, MA
Contact: George Fox
Monster Truck Rally Avail, in 1990
World Trophy Soccer Avail, in 1990
Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He’s currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.
