EA & Activision Won’t Have Booths At E3

For all the hubbub Nintendo gets for not hosting live press conferences at E3, thereby “skipping the show”, it pales in comparison to actual companies skipping the show. Both EA and Activision have announced that they won’t have booths at this year’s E3.

Activision skipped the show floor back in 2010 for its own blowout event with Call of Duty Black Ops 2.

Activision has pulled this trick before back in 2010 when it rented out the Staples Center to host a blowout event for Black Ops 2, complete with Eminem in concert. No word on if Activision plans to do a similar high-scale event this year to take the place of its show floor booth. The only concrete information is that they will show off the new Call of Duty game with the help of Sony:

In June, we’re going to be at E3 showcasing gameplay from Infinity Ward’s ambitious new game. We’re looking forward to sharing exciting new details about the next great Call of Duty game in partnership with our friends at PlayStation. We’re proud to be participating in this premier video game event, but won’t have an Activision booth on the show floor.

Earlier in the year EA had announced its plans to not have a booth at E3. Instead it’s opting to host its own event, called EA Play from June 12 through June 14. Gamers in L.A. will be able to check out the latest games at Club Nokia @ LA Live and those in London can get a sneak peek at what’s to come on June 12 at The Apollo.


So, what does this mean for E3 going forward? When two of the largest third party companies in the world are skipping one of the biggest and most recognizable video game shows, it could spell real trouble for the future of the program. Who will be taking up the giant booth vacancies created by these two mammoth corporations pulling out? I don’t think a total collapse of the show will happen in the near future, but if this trend continues we might lose something truly special. I haven’t seen exact reasoning for either company pulling support, but it could be that they feel the cost spent to have a presence on the show floor simply isn’t worth it. At least EA is still holding an event and allowing the public to join in on the festivities.

I know I always look forward to E3 week every year. A group of friends and I always hang out and watch the press conferences live and have a great time. It’s sort of like the Super Bowl of video games, except it lasts several days. I’d really hate to see that disappear.

[Sources: Activision, EA]

Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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