Nintendo Embracing Red Heritage

It appears that Nintendo is starting to embrace its former color scheme of red and white, at least when it comes to utilizing its logo in marketing. Over the past year retailers like Walmart and GameStop have refreshed their gaming wall sections with new Nintendo art and logos. Gone are the basic white and gray that has been used since 2006 when the Wii released. Back are the vibrant red and white, but this time the colors are inverted so the Nintendo logo is white and the background is red.

The My Nintendo rewards site has adopted the new color scheme.

The colors definitely pop and are much more noticeable not only in a retail environment, but also online. Nintendo has also recently changed its Twitter and YouTube pages to reflect this new logo change.

The official NY Nintendo Store also features the new look.

This got us thinking, what other versions of the Nintendo logo have been used throughout the years? Luckily, that’s where a fantastic blog by the name of Before Mario comes in. It focuses on Nintendo before video games and has a wide range of historical information and pictures. We’ve borrowed some of their logo screens to showcase them here, but please, head on over and visit that site for even more detailed information.

1889 – 1950 (and later in some instances)
The first Nintendo logo.
This logo called back to Nintendo’s playing cards.
A fancier logo. Slightly reminiscent of Disney.
NG stood for Nintendo Games.
This font and logo is still used today.
Not quite the oval racetrack logo – used on many toys.
The classic logo’s first appearance in 1972. It disappeared again until the 1980s.
A different logo approach.
1981 – 2005
The classic logo I grew up with.
2006 – 2015
With the Wii’s release, Nintendo wiped out the color.
Now we’re back to the iconic red and white, but inverted.

[Sources: NeoGAF & Before Mario]

Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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