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Nvidia’s CEO Comments On Nintendo Switch Partnership

VentureBeat had a chance to sit down and interview the CEO of Nvidia, Jen-Hsun Huang. Many topics were discussed, but when it came time to discuss the Nintendo Switch, the CEO had high praises, which isn’t a surprise given their partnership with Nintendo.


VB: There was a day when it seemed like you were happy with just serving the PC gaming market. The console was a less attractive market. I wonder why you guys went after the Nintendo Switch, and how you accomplished that.

Huang: We’re dedicated to the gaming market and always have been. Some parts of the market, we just weren’t prepared to serve them. I was fairly open about how, when this current generation of consoles was being considered, we didn’t have x86 CPUs. We weren’t in contention for any of those. However, the other factor is whether we could really make a contribution or not. If a particular game console doesn’t require our special skills, what we can uniquely bring, then it’s a commodity business that may not be suited for us.

In the case of Switch, it was such a ground-breaking design. Performance matters, because games are built on great performance, but form factor and energy efficiency matter incredibly, because they want to build something that’s portable and transformable. The type of gameplay they want to enable is like nothing the world has so far. It’s a scenario where two great engineering teams, working with their creative teams, needed to hunker down. Several hundred engineering years went into building this new console. It’s the type of project that really inspires us, gets us excited. It’s a classic win-win.


I can’t wait to see some Switch games in action! Remember, that Nintendo will debut the system on January 12, 2017 via a live stream from Japan. That’s just under two months away and we’ll have full coverage.



[Source: VentureBeat]

Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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