Nintendo Unveils Vision For Expansions At Universal Parks & Resorts

As many Nintendo fans know, Nintendo and Universal signed a deal to create new attractions at the Universal Parks & Resorts. We reported about a year ago that Universal Orlando was preparing to buy land to expand its parks, presumably in part due to the Nintendo deal. In that story we also came up with some of our own ideas for rides and attractions we’d like to see. Thirty years ago this partnership would have been considered crazy as they two had battled in court over Donkey Kong. Universal claimed the big ape was a direct rip off of King Kong, of which Universal claimed it owned the rights to. For more on that piece of history, click here.



We’re now one step closer to the expansions becoming a reality. Today Nintendo announced that the process has moved forward and that details regarding the first interactive attraction would be announced in the near future. We had heard previously that Nintendo was trying to get its Nintendo area open in Japan in time for the Olympic Games in 2020, so we wouldn’t be surprised if that park has the first official announcement.

According to Nintendo, the new attractions will be expansive, immersive and interactive. The areas will include highly theme authentic environments filled with multiple attractions, shops, and restaurants. While no name has been given to this new expansion at Universal, Nintendoland seems like a great fit. However, since Nintendo already released a game under that same name, perhaps they’re looking to come up with something new. Indeed, in the photos provided on its press site, there was some meta data that labeled the pictures as “Super Nintendo World”. It’s unclear if this is the official name that is being considered or simply a codename for internal purposes.


Shigeru Miyamoto, Director and Creative Fellow of Nintendo, discusses attraction features with Mark Woodbury, President of Universal Creative.


The planning and creative processes are well underway. According to Nintendo, they will open separately over the next several years and each Universal theme park will announce details of its specific Nintendo areas. What rides and attractions are you hoping to see at the parks? Submit your ideas below in the comments!


Imagine the fun of stepping into a larger-than-life Nintendo adventure. Gigantic Piranha Plants spring to life. Question blocks, power-ups and more surround you. And Mario and all his friends are there to pull you into a brand-new world.

You will enter an entire realm filled with iconic Nintendo excitement, gameplay, heroes and villains. And it is coming to three Universal theme parks around the globe.

The creative visionaries behind Nintendo’s legendary worlds and characters are working together with the creative teams behind Universal’s blockbuster theme park attractions. Their goal: to bring the characters, action and adventure of Nintendo video games to life within Universal theme parks. And to do so in new and innovative ways that capture what makes them so special. All of the adventure, fun and whimsy you experience through a screen will now be all around you – in breathtakingly authentic ways.

  • Nintendo-themed areas are coming to Universal Studios Japan, Universal Orlando Resort and Universal Studios Hollywood.
  • These will be expansive, immersive and interactive. They will be highly themed and authentic environments filled with multiple attractions, shops and restaurants.
  • Guests will feel as if they are playing inside their favorite games – this time in real life.
  • There will be something for everyone – regardless of their age or gaming experience level.
  • Planning and creative work on these areas is well underway; they will open separately over the next several years.

The new themed areas come as the result of a global partnership between Universal Parks & Resorts and Nintendo – two icons of the entertainment world. Universal theme parks create incredibly popular family entertainment experiences for millions of people based on compelling characters, stories and innovative technology. Nintendo creates remarkable and imaginative games filled with captivating stories and beloved characters.

Each Universal theme park will announce details of its specific Nintendo areas. The first such announcement will come soon.


Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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