Super Nintendo World Coming To Universal Studios Japan

Well, look at that! We were right that the name of Nintendo’s new area of Universal Studios is going to be called Super Nintendo World. Nintendo just tweeted:


#SUPERNINTENDOWORLD featuring attractions based on many Nintendo titles is coming to Universal Studios Japan!


The sole graphic in the tweet shows off a land ripped straight out of New Super Mario Bros. You can see Princess Peach’s castle and in the far distance Bowser’s menacing gate. It looks like tourists will be able to immerse themselves in the world of Nintendo by walking through huge pipes and exploring Toad’s house.



The plan right now is to have Super Nintendo World open to the public before the 2020 Tokyo Olympic Games. The new area is promised to be an unparalleled ride and attraction experience featuring state-of-the-art technology. It will be a huge complex area with a two-layer structure featuring shops and restaurants, in addition to the interactive rides and attractions. The investment amount is expected to be over 50 billion yen at Universal Studios Japan.

This focus primarily on the world of Mario is in line with two patents we revealed yesterday for possible rides. One showed off an idea for Mario Kart and the other was for a Donkey Kong mine cart ride. Both of these would fit into the Mario universe.

It is unknown at this time if the same experiences are being planned for the other Universal Parks or if each one will get its own theme. Nintendo has plenty of franchises they could explore, such as Zelda, Metroid, Kirby, Animal Crossing, and many more.


“Super Nintendo World” is coming to Universal Studios Japan and will be the first such opening in the world*1, featuring globally renowned characters and game worlds from Nintendo. Super Nintendo World is targeted to open in time for the 2020 Tokyo Olympics. While Universal Studios Japan will be the first location to open, Nintendo themed areas are also coming to Orlando and Hollywood as announced by Nintendo and Universal Parks & Resorts on November 29, 2016.

Super Nintendo World will be comprised of expansive and multilevel environments filled with unprecedented, state-of-the-art rides*2, interactive areas, shops and restaurants, all featuring Nintendo’s most popular characters and games. Development cost at Universal Studios Japan is currently expected to exceed 50 billion Yen. Super Nintendo World will be developed mainly using the park’s current parking area and part of an area designated for future expansion. Katsuhiro Miyamoto, Professor Emeritus of Kansai University estimates that Universal Studios Japan — after opening Super Nintendo World — will bring economic benefits following its opening of approximately 6.2 trillion Yen for the Kansai region, 11.7 trillion Yen for Japan as a whole, and will create approximately 1.1 million jobs in Japan within a decade after opening*3. Universal Studios Japan will introduce the wonder of the world-class, Japan-based entertainment brand of Nintendo not only to Japan but to the world.

Super Nintendo World will feature characters and themes from the “Super Mario” series, which has continued over the years to win the hearts of devoted fans around the world. The attraction area will also feature a variety of other globally popular Nintendo characters. Nintendo characters and the worlds they inhabit will be re-created at the highest level of quality through the strong partnership between Mr. Shigeru Miyamoto, Creative Fellow at Nintendo, and Mark Woodbury, President of Universal Creative, renowned for creative and technical excellence. Super Nintendo World will allow guests to fully immerse themselves and all five senses in the worlds of Nintendo, and is expected to attract guests from Japan and the world over.

*1 Based on an internal survey of Nintendo brand characters and their worlds at other parks and themed areas around the world
*2 Based on company research of the theme parks in operation worldwide in November 2016
*3 Announced by Kansai University (December 12, 2016)


[Source: Universal Studios Japan]


Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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