Japan Gears Up For Nintendo Switch

Nintendo has begun to advertise the Nintendo Switch pretty heavily in Japan ahead of its March 3, 2017 release date. Justin “J.J.” Epperson from 8-4 took a couple shots of the ads that are now up in Shibuya Station:



We know that retailers have already begun to put up new sections for the Switch. In North America most retailers have a few signs up and that’s about it. In Japan, however, it’s a completely different story. Last week we showed you that Bic Camera had a wide array of Nintendo Switch game cases already on store shelves for pre-order. Now, you can see a store in Akihabara (Tokyo) has a massive display set up for Nintendo’s upcoming console:


Credit: Cerium of NeoGAF & Reddit


Wow! Even if the Switch is a huge success in North America, I highly doubt we’ll see sections as big as this one at most retailers. It kind of reminds me a bit of the way Best Buy stores are set up for video games, so if it does become a hit maybe this won’t be too far off from what we can expect there.

It should be noted that Japan does often devote a lot of space to video games. For example, in North America most stores have just a tiny section for Vita games. Its success in Japan has been massive, and it truly sinks in when you take a look at the video below from Gaijinhunter. Who knew so many Vita games even existed?



As North American retailers begin to set their Switch sections we will be sure to keep you updated. We’re hearing kiosks should begin shipping to stores in the U.S. by the third week of February. It shouldn’t be too much longer before we learn more details.


[Sources: Cerium of NeoGAF, Reddit, Gaijinhunter & Justin Epperson]


Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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