Genesis Does What Nintendon’t
Veteran gamers like myself will no doubt remember the rivalry between Sega and Nintendo in the late ’80s and throughout the ’90s. Nintendo had a stranglehold on the video game market with almost 90% market share, so Sega resorted to scrappy advertising to get noticed – and it worked. One of the most famous line of print and television ads promoted the catchphrase: “Genesis does what Nintendon’t”. After all, Sega’s new 16-bit machine packed way more power than the NES and the visuals were almost arcade quality.
Now, Sega is about to release its Sega Genesis Mini on September 19, 2019. They’ve brought back the classic ad, albeit without mentioning their once-rival Nintendo, to promote the new machine. It will come packed in with over 40 games and two controllers for a price of $79.99. We’ve included one of the classic ads and the new one for comparison:
OFFICIAL PR:
[Official Sega Genesis Mini Site]
Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He’s currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.
