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Nintendo Switch Achieves Its Best Week Of Sales Ever In The U.S.

The Nintendo Switch is selling like crazy in the U.S. with over 830,000 units sold over Thanksgiving week (November 24 – November 30). This set a new record for the best single week of U.S. sales in Nintendo Switch history.

Why is that, you might ask? There are several factors that have created a Switch craze. First up is the reality that next holiday the PS5 and Xbox Scarlett will be coming out, meaning this generation of consoles is coming to an end. But the Switch came out in 2017 and has more than a few years left in its lifecycle, so no doubt buyers are more at ease jumping in with Nintendo.

Second, let’s not forget there’s a new Switch Lite that was added to the family of systems. Coming in at $199 is no doubt a sweet price point for many families out there and for those that prefer handheld gaming over TV play.

Third, the Switch has had a stellar year of first party and third party content. Mammoth games like Pokémon Sword & Shield and Luigi’s Mansion 3 no doubt sold plenty of systems. Then you have games like Fire Emblem: Three Houses, Marvel Ultimate Alliance 3, Dragon Quest XI S, Zelda: Link’s Awakening, The Witcher 3, and Overwatch (to name a few) that have done a great job at rounding out the library. Not to mention there are now something like 3000 games on the eShop! In other words, there’s something for everyone.

 

 

Fourth, Mario Kart 8 Deluxe is the best selling game on the system and when you pack-in that popular game for Black Friday it brings in the sales! Even though this is the same exact bundle deal Nintendo ran with last year, it seems to have been just as big of a hit this go round.

Finally, and this can’t be underestimated, Nintendo’s advertising has been especially on-point this year. They’ve really hit home the idea of playing your games wherever and whenever you want. Their “My Way To Play” series of commercials and videos have really resonated with the gaming public.

With a plethora of exclusive content and amazingly fun games, it’s great to see the Switch continue to sell at a great pace. We’re eager to see what 2020 has in store for us and holding out a sliver of hope that Zelda: Breath of the Wild 2 makes it out next year!

 

OFFICIAL PR:

Over Thanksgiving week (Nov. 24 to Nov. 30), the Nintendo Switch and Nintendo Switch Lite systems sold a combined total of more than 830,000 units in the U.S., according to internal data. This ranks as the single best week of U.S. sales in Nintendo Switch history. These results were bolstered in part by the recently introduced Nintendo Switch Lite system and a variety of Black Friday offers, such as a Nintendo Switch bundle that included a full game download of the Mario Kart 8 Deluxe game at no additional charge. Total sales of Nintendo Switch in the Americas have reached 17.5 million units. Additionally, Cyber Monday broke records as well, becoming the best one yet for Nintendo Switch.

“Holiday shoppers see the value of Nintendo Switch, which offers a vast library of games for every type of player,” said Nick Chavez, Nintendo of America’s Senior Vice President of Sales and Marketing. “Whether shopping for the ideal gift or picking one up for yourself, the Nintendo Switch family of systems provides options that fit every play style.”

 

In addition to hardware, Nintendo Switch software also sold well over Thanksgiving week. In only a few weeks since launch, the Pokémon Sword and Pokémon Shieldgames have now sold a combined total of more than 3 million in the Americas. Other Nintendo Switch games also passed new life-to-date sales milestones in the Americas, including Mario Kart 8 Deluxe at 8.5 million, Super Smash Bros. Ultimate at 8 million, Super Mario Odyssey at 6.5 million and New Super Mario Bros. U Deluxe at 1.5 million.*

 

To see what systems, accessories and games Nintendo has to offer this holiday season, visit https://happyholidays.nintendo.com/.

 

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit https://www.nintendo.com/switch/.

 

*All sales figures from Nintendo internal data.

 

Craig Majaski

Craig has been covering the video game industry since 1995. His work has been published across a wide spectrum of media sites. He's currently the Editor-In-Chief of Nintendo Times and contributes to Gaming Age.

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